We are creating a movement for convenient sustainability where people and businesses are informed and empowered to act differently.


Our mission is to change the conversation on sustainability, empower people to make different choices and enable all actors in society to play their part. We will make sustainability convenient by providing information, solutions and advice tailored to the needs of different stakeholders in a community. 

Who are we


Madeleine Murray

Madeleine Murray is an archaeologist by training with experience in research, editing and writing at the School of Archaeology, U.C.D. and the National Museum of Ireland. She also worked for years as an Archaeological Manager in the private sector. She is an accomplished media strategist, creating and curating engaging, impactful content for businesses that reflects their values and vision. She is passionate about making complex information accessible and helping businesses to create and tell their sustainability stories. Currently, Madeleine is studying for a Diploma in UX Design. Madeleine is also a successful entrepreneur and businesswoman holding several company directorships, one of which was incubated on the High Potential Start Up Course in The Rubicon Centre, C.I.T.

Madeleine reads and swims when she’s not running around after her four boys.

Dr Tara Shine

Dr Tara Shine is an environmental scientist with over 20 years’ experience influencing and informing international and national policy making to ensure equity, gender equality, inclusion and environmental protection. A seasoned policy adviser past clients include the Mary Robinson Foundation – Climate Justice, the OECD, The Elders, SIDA (the Swedish government’s development agency), the World Bank, the Irish Ministry of Foreign Affairs and the Environmental Protection Agency, Ireland. Tara worked as a climate negotiator at the UN for 10 years and acted as a reviewer of the IPCC Special Report on 1.5oC. She is a guest lecturer on several degrees and masters’ courses in Irish Universities and is a member of the Board of Trustees of the International Institute for Environment and Development. Dr Shine is an alumnae of Homeward Bound, the global leadership programme for women in science.

Tara also presents wildlife and nature documentaries and jumps in the sea any chance she gets. 

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View our testimonials and see what our clients are saying.